Embracing Digital Transformation to bring back CONVENIENCE to Shopping

3 minutes read

Everybody wants to innovate, but only a few dare to question the status quo. Companies often start their digital transformation initiatives with much fanfare, but just about being knee-deep in digital waters, they decide to settle for cost optimization and standardization. The buzz fizzles out for most of them. It takes extraordinary vision and an organization-wide resolve to drive change. Next, comes the experience of placing successful bets and realizing the goals. This requires expert knowledge and the courage to experiment to unlock differentiators. How did the client go from being a laggard to a customer favorite? InfoVision's years of digital transformation expertise and rapid go-to-market strategies combined with a data-driven approach helped the client respond to change and pivot fast with iterative development. Driving hyper-personalization with AI, we enabled them to deliver the right offer at the right time to customers and delight them. We plugged these features into a gamified rewards system that uses AR and keeps the customers connected to the client in an entertaining way, even post-purchases, thus improving brand recall. InfoVision created a rewards engine that pushes hyper-personalized offers to customers to enhance engagement while helping achieve round-the-clock delivery services and secure mobile transactions. The result? The client's customer-facing operations got a holistic digital transformation upgrade in 1/3rd the time and at 10% of the costs quoted by competitors.

How did the client go from being a laggard to a customer favorite?

InfoVision's years of digital transformation expertise and rapid go-to-market strategies combined with a data-driven approach helped the client respond to change and pivot fast with iterative development. Driving hyper-personalization with AI, we enabled them to deliver the right offer at the right time to customers and delight them. We plugged these features into a gamified rewards system that uses AR and keeps the customers connected to the client in an entertaining way, even post-purchases, thus improving brand recall.

Key solutions we implemented were:

Mobile Fuel Payments

'Lock-in' the lowest price feature for fuel for up to seven days based on the user's location and near real-time fuel price
Competitive fuel discount offers and a feature to search fuel prices at outlets closest to the user using the device's location
Registration for the brand's digital wallet and voucher selection for the type and volume of fuel
Voucher redemption by scanning a barcode at the chain's store within seven days
Personalized recommendations, rewards, and offers based on the purchase history
Voice search capability to make shopping even more frictionless

Mobile Checkout

Mobile checkout by scanning product barcode, making the payment digitally, and scanning a QR code at a confirmation station to complete the purchase
Integration of the standalone mobile checkout app with a reward app, available on Android and iOS
Product review screen before initiating the payment
Integration with payment gateways: Debit or credit card, Apple Pay, and Google Pay
Alerts to redeem reward points based on various engagement offers
Highly intuitive dashboards to engage users and make purchases effortless

Customer Rewards System

Easy point redemption by scanning the barcode at checkout using the app and logging into the brand's online rewards website
Points rewarded as people complete the levels of the mobile game and share face filters with friends on social media

Wallet

Integration with the iOS Passbook feature making it easier for users to participate in the retailer's loyalty program
Facility to add mobile coupons into passbooks on iOS devices to receive in-store promotions and updated discounts when checking out
On-demand ordering of products from local brand stores with Apple Pay as a payment option
Automatic redemption of discount coupons at the point-of-sale with POS systems being integrated with the brand's digital wallet for added security and convenience
Authorization for each transaction with a one-time unique dynamic security code